Target Audience FAQ

Who is our target audience ?

Geography can help us to determine target audience. For example, a company that manage and distribute water would be more interested in the consumers located in the east of Indonesia and in the dust regions.One of the company is Aqua.Aqua is one of the most recognizeable water company in Indonesia.In Indonesia,Aqua is focusing their target in the east of Indonesia include Nusa Tenggara,Papua and Sulawesi.

What do we need to communicate and achieve ?

To communicate with people in East Indonesia to marketing Aqua,the company use Corporate Social Responsibility (CSR) to help people got some water to drink and achieve the sale of their bottle-water product.Aqua is also communicate their product with advertising across all-media platforms includes TV,Radio and internet.

How should we communicate this ?

We should communicate this with what’s going on or viral in society.We communicate this together with public figure that promoting Aqua in the media and do some campaign in the field so people know what Aqua it is.

Where should communicate this ?

In order to reach more audience,we should communicate this in Television.Because,around 90 percent of Indonesia’s people have television in their house.We also can communicate this in the Internet because around 50% of Indonesia’s people has also connectivity to the web.And the last what make the communication of the product is success in Indonesia is by word of people’s mouth.We should communicate this directly to the people in the field until rural areas across this nation.

When need communication need to take place?

Communication need to take place directly in the field from city until rural areas.It need to take place from bus station,train station until airport across the country from Sabang until Merauke.